Adult-Oriented Sodas

Adult-Oriented Sodas

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GUS – Grown-up Sodas offers such flavors as blackberry, ginger ale, cola, root beer, Meyer lemon, Star Ruby grapefruit, Valencia orange, cranberry lime and pomegranate.

SAN FRANCISCO — While the major carbonated beverage manufacturers invest significant sums of money to introduce their products to younger consumers, smaller companies are working to gain ground with adults by introducing unique, premium positioned products. Amid the overwhelming number of cheese, chocolate and confectionery exhibitors at this year’s Winter Fancy Food Show, a number of beverage companies stood out.

Points of differentiation promoted by many of the beverage makers focused on clean label, low calorie and natural. One such brand is GUS – Grown-up Sodas, New York, which is a business unit of Utmost Brands, Inc. The company introduced a dry blackberry flavored soda during the show.

“Blackberry has been a hot flavor for the last several years and our loyal customers have been clamoring for blackberry soda in our trademark less-sweet GUS style,” said Steve Hersh, co-founder of the company.

The flavor, like other GUS products, is marketed as natural and contains less sugar than many mainstream carbonated beverages. The product is available in 12-oz glass bottles and joins other flavors in the GUS lineup as ginger ale, cola, root beer, Meyer lemon, Star Ruby grapefruit, Valencia orange, cranberry lime and pomegranate.

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